Table of Contents
Introduction
THE BIO
Prologue (1976, or thereabout)
Hypocrisy? No More! (2009)
I am In! (1988)
The Everything but Reg Years (1991 to 1996
The Honeymoon (1996 to 1998)
Meat in the Grinder (1998 to 2000)
Rookie Manager (2001 to 2004)
Breakdown (2004)
Experienced Manager (2004 to 2008)
40th Birthday — Sir Richard Branson (2008)
The Final Nails (2008 - 2009)
THE LESSONS
Intro to the Lessons
An Evaluation — Speak Up
Resources — No! Humans
Faceless Resources
The Need to Sit on a Bench
An Average Company?
Evaluate Regularly
Utilization — Balloons Burst
More! And, Again, for Less!
Services Are Not Repeatable
The Game — A Way to Cope
The Base Elements — People
The Most Important Job?
Empowerment
One Audit That Went Too Far
Fight For Your Beliefs
Blue Shorts — Remember Your Uniqueness
Your Brand — Manage It
Sudden Death — Live Life!
Live Your Dreams
Time Management
Three C’s
The Death of the Corporation
Creating Stories
Closing Words
My Thanks
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